10 Best Financial Advisors of February 2023
The best financial advisors offer financial planning and investment management for a low fee. Some of the services below can match you with a local advisor, while others operate entirely online.
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When searching for the best financial advisors, you’ll find options that range from automated investment management services called robo-advisors to traditional, in-person financial advisors. In the middle are online financial advisors and financial planning services: These companies offer many of the services of a traditional financial advisor, but operate online to reduce fees.
Here's how to find an advisor who works for your situation:
1. Keep your budget in mind. Simple, digital-only services will be less expensive; holistic financial planning will be more. It's a good idea to know what you're comfortable spending before you dive in.
2. Decide what services you need. Maybe you just want help picking investments, or maybe you need advice on more advanced topics, like estate planning or insurance needs. These requirements will help you choose what type of financial advisor you need — typically, a robo-advisor is a good fit for investment management, but you'll need an online planning service or traditional human financial advisor for advanced planning. (View our picks for the best robo-advisors.)
3. Choose whether you want in-person or online advice. If you don’t mind meeting with your advisor virtually, you'll often save money with an online service. These services also typically have lower account minimum requirements than traditional investment advisors. No matter what option you choose, it's always important to check qualifications and make sure they follow a fiduciary standard, which means your needs come first.
» I need more information. Learn how to choose between financial advisors
If you're still not sure how to find the right financial advisor for you, it often makes sense to start with a robo-advisor or online planning service — you can always hire a traditional financial advisor if your situation grows more complex. Below are our picks for the best online financial advisors.
When searching for the best financial advisors, you’ll find options that range from automated investment management services called robo-advisors to traditional, in-person financial advisors. In the middle are online financial advisors and financial planning services: These companies offer many of the services of a traditional financial advisor, but operate online to reduce fees.
Here's how to find an advisor who works for your situation:
1. Keep your budget in mind. Simple, digital-only services will be less expensive; holistic financial planning will be more. It's a good idea to know what you're comfortable spending before you dive in.
2. Decide what services you need. Maybe you just want help picking investments, or maybe you need advice on more advanced topics, like estate planning or insurance needs. These requirements will help you choose what type of financial advisor you need — typically, a robo-advisor is a good fit for investment management, but you'll need an online planning service or traditional human financial advisor for advanced planning. (View our picks for the best robo-advisors.)
3. Choose whether you want in-person or online advice. If you don’t mind meeting with your advisor virtually, you'll often save money with an online service. These services also typically have lower account minimum requirements than traditional investment advisors. No matter what option you choose, it's always important to check qualifications and make sure they follow a fiduciary standard, which means your needs come first.
» I need more information. Learn how to choose between financial advisors
If you're still not sure how to find the right financial advisor for you, it often makes sense to start with a robo-advisor or online planning service — you can always hire a traditional financial advisor if your situation grows more complex. Below are our picks for the best online financial advisors.
Best Financial Advisors
| Broker | NerdWallet rating | Fees | Account minimum | Promotion | Learn more |
|---|---|---|---|---|---|
 Facet Learn more on Facet's website AD Paid non-client promotion | Reviewed in: Oct. 2022 Period considered: Aug. - Oct. 2022 | $2,000 and up per year (free initial consultation) | $0 | Get $250 reward into Facet brokerage account for new members who transfers at least $5,000 within the first 90 days of their Facet membership.* | Learn more on Facet's website AD Paid non-client promotion |
 Vanguard Personal Advisor Services Learn more on Vanguard's website AD Paid non-client promotion | Reviewed in: Oct. 2022 Period considered: Aug. - Oct. 2022 | 0.30% management fee | $50,000 | None no promotion available at this time | Learn more on Vanguard's website AD Paid non-client promotion |
 Zoe Financial Learn more on Zoe Financial's website AD Paid non-client promotion | Reviewed in: Oct. 2022 Period considered: Aug. - Oct. 2022 | Varies by Advisor (free initial consultation) | $100,000 | 3- | Learn more on Zoe Financial's website AD Paid non-client promotion |
 Harness Wealth Learn more on Harness Wealth's website AD Paid non-client promotion | Reviewed in: Oct. 2022 Period considered: Aug. - Oct. 2022 | Up to 1% per year | $250,000 | $250 off one year of financial or tax planning | Learn more on Harness Wealth's website AD Paid non-client promotion |
 Empower Learn more on Empower's website AD Paid non-client promotion | Reviewed in: Feb. 2023 Period considered: Aug. 2022 - Feb. 2023 | 0.49%- management fee | $100,000 | Get 6 months of free wealth management for new clients. Must fund above $250,000 within 30 days of account opening. Terms Apply. | Learn more on Empower's website AD Paid non-client promotion |
5.0
/5Reviewed in: Oct. 2022
Period considered: Aug. - Oct. 2022
on Facet's website
AD
Paid non-client promotion
$2,000 and up
per year (free initial consultation)
$0
Get $250 reward
into Facet brokerage account for new members who transfers at least $5,000 within the first 90 days of their Facet membership.*
Pros
Free initial consultation.
Comprehensive, full-service financial planning.
Meetings are held virtually, via phone or video call.
No additional fee for investment management.
Fee-only advice from a designated fiduciary CFP.
Cons
Wide fee range makes it difficult for potential customers to estimate costs.
No in-person meeting option.
Why We Like It
Facet's financial planning services start at $2,000 per year and include customized financial guidance and investment management from a dedicated CFP.
4.3
/5Reviewed in: Oct. 2022
Period considered: Aug. - Oct. 2022
on Vanguard's website
AD
Paid non-client promotion
0.30%
management fee
$50,000
None
no promotion available at this time
Pros
Low advisor fee and lower account minimum for an online planning service.
Comprehensive advice with goals-based planning.
Unlimited access to financial advisors.
Solid investment selection with Vanguard’s suite of funds.
Cons
Must move outside assets over to Vanguard.
Why We Like It
Vanguard Personal Advisor Services is an excellent choice for investors who can meet the $50,000 account minimum and want to use the computer algorithms of a robo-advisor while maintaining access to a human touch.
5.0
/5Reviewed in: Oct. 2022
Period considered: Aug. - Oct. 2022
on Zoe Financial's website
AD
Paid non-client promotion
Varies by Advisor (free initial consultation)
$100,000
3-Month Satisfaction Guarantee
Pros
Makes it easy to find a financial advisor.
Network of financial advisors offer a wide range of planning services.
No fee for using Zoe Financial to find an advisor.
Cons
Difficult to know financial advisor fees upfront.
Why We Like It
Zoe Financial isn't actually a financial advisory firm — the company connects clients to financial advisors. Zoe advisors are all independent fiduciaries who work on a commission-free model, meaning your advisor won’t try to sell you products to make a profit.
5.0
/5Reviewed in: Oct. 2022
Period considered: Aug. - Oct. 2022
on Harness Wealth's website
AD
Paid non-client promotion
Up to 1%
per year
$250,000
$250 off
one year of financial or tax planning
Pros
Reduces uncertainty when selecting a financial advisor.
Access to a range of services, including investment management and financial, tax and estate planning.
Easy to get started.
Advisors offer complimentary consultations.
No fee for using Harness Wealth to find an advisor.
Cons
The firms Harness works with may have higher fees.
Firms require $250,000 asset minimum for investment management. (No minimum for a one-time financial plan.)
Why We Like It
Harness Wealth isn't itself a financial advisory firm — the company serves to connect clients to carefully vetted firms. Advisors on the platform typically charge a 1% management fee, but flat-fee financial planning services and tax help are also available.
4.7
/5Reviewed in: Feb. 2023
Period considered: Aug. 2022 - Feb. 2023
on Empower's website
AD
Paid non-client promotion
0.49%-0.89%
management fee
$100,000
Get 6 months
of free wealth management for new clients. Must fund above $250,000 within 30 days of account opening. Terms Apply.
Pros
Individual securities available.
Free, comprehensive investment management tools.
Dedicated financial advisors.
Advanced tax optimization strategy.
Cons
$100,000 account minimum.
High management fee.
Why We Like It
Personal Capital is part robo-advisor, part human advisor: The hybrid service uses robo algorithms, but pairs investors with a dedicated financial advisor. The high-touch approach comes with a higher balance requirement and management fee.
4.1
/5Reviewed in: Oct. 2022
Period considered: Aug. - Oct. 2022
on Betterment's website
AD
Paid non-client promotion
0.40%
management fee
$100,000
Up to 1 year
of free management for new clients. Terms apply.
Pros
Unlimited access to a team of certified financial planners.
Low management fee.
Innovative savings and retirement planning tools.
Cons
Clients don't receive a dedicated advisor.
Advisors available by phone and email only.
High account minimum.
Why We Like It
Betterment Premium offers clients with at least $100,000 to invest unlimited access to financial advisors. The service charges a reasonable 0.40% of assets under management, and the advisors are all certified financial planners, a credential that requires meeting a high bar for education and experience.
Unpaid non-client promotion
0.85%
management fee
$20,000
None
no promotion available at this time
Pros
Human portfolio management.
Access to a dedicated financial advisor.
Relatively low minimum investment requirement.
Cons
High management fee.
No tax-loss harvesting.
Advisors are not CFPs.
Why We Like It
Merrill Edge Guided Investing stands out for offering portfolios built and managed by humans, rather than computer algorithms. But the company's high-end tier, which comes with access to a financial advisor and requires a $20,000 minimum account balance and a 0.85% management fee, is expensive compared to the competition.
Want to compare more options? Here are our other top picks:
Last updated on February 1, 2023
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Methodology
NerdWallet’s comprehensive review process evaluates and ranks companies that provide financial planning services online or connect users to a financial advisor. Our aim is to provide an independent assessment of providers to help arm you with information to make sound, informed judgements on which ones will best meet your needs. We adhere to strict guidelines for editorial integrity.
We collect data directly from providers through detailed questionnaires, and conduct first-hand testing and observation through provider demonstrations. The questionnaire answers, combined with demonstrations, interviews of personnel at the providers and our specialists’ hands-on research, fuel our proprietary assessment process that scores each provider’s performance across more than 20 factors. The final output produces star ratings from poor (one star) to excellent (five stars).
For more details about the categories considered when rating financial advisors and our process, read our full methodology.
To recap our selections...
NerdWallet's Best Financial Advisors of February 2023
Frequently asked questions
A financial advisor helps people manage their investments, plan for retirement and save money for their financial goals. Financial advisors also suggest strategies, investments or other assets that will help their clients’ money grow.
Financial advisors come in many varieties, from in-person advisors to online financial services and robo-advisors. They all serve the same purpose: to help you figure out what to do with your money. Here’s more about what financial advisors do.
If you find taking care of your finances and planning for the future to be overwhelming, a financial advisor can certainly help. If you feel confident investing your money, you may not need one.
While financial advisors aren’t for everyone, they can help you navigate the tricky and often confusing waters of how to organize your finances. If you recently had a big life change (you got married, had a child, lost a family member), it can be helpful to work with a financial advisor to help you understand your new financial landscape.
This really depends on what you’re willing to spend, and what products you’re looking for. There are a few robo-advisors — digital investment management services — that charge no management fees. Others charge around 0.25% of your account balance.
Then, there are online planning services and traditional in-person financial advisors. Online planning services typically charge a management fee that starts at around 0.30%, or a flat annual or monthly fee. Traditional financial advisors will often charge 1% of your assets or a flat fee — for example, you might pay $2,000 for a comprehensive plan.
We have a full overview of financial advisor fees here.
The difference between a financial advisor and a financial planner is like the adage about squares and rectangles: A financial planner is an advisor, but an advisor isn’t necessarily a planner.
Financial advisors are a larger category of individuals who help people manage their finances. A Certified Financial Planner has gone through extensive training, taken an exam and is legally obligated to act in their client’s best interest. It is important when you are looking for a financial advisor to thoroughly vet them, no matter what they call themselves.
What you look for in a financial advisor will have to do with your needs and priorities. Online advisors are (for the most part) less expensive, but some people prefer to meet with a local advisor; a face they can come to know and trust.
It might also depend on what you want your advisor to do. For example, if you’re concerned with creating a socially responsible portfolio, you might prioritize finding an advisor who knows that strategy. But if staying within your budget comes first, and if you’re just starting to build an investment account, it often makes sense to go with a low-fee robo-advisor.
Learn more about how to choose a financial advisor.
What sort of service you choose to take care of your money is a matter of your needs and comfort level.
In-person advisors have the advantage of being able to develop a relationship with you over time. They might know more about your family, your job and your life in general — thus giving them better insight into your financial needs. Unfortunately, they’re typically more expensive than a robo-advisor or online planning service.
Robo-advisors are a great choice if you only want investment management. If you need more comprehensive financial planning, many online planning services offer dedicated advisors who can give you customized help with a lower price tag than in-person advisors. Many employ CFPs, and you’ll meet with the advisor virtually via phone or video.
A financial advisor’s value depends on what they bring to your financial life. If you don’t have a lot of assets to manage, it might be better to try to manage them yourself or use a robo-advisor. As your assets grow and become more complicated — maybe you own a house, have an investment portfolio and are trying to pay off debt — it can be worthwhile to seek help from either a traditional or online advisor.
We recommend working with financial advisors who are fee-only fiduciaries. Fee-only advisors charge flat fees or a percentage of the assets they manage; they do not accept commissions for recommending specific investments. (Note: This is not the same as fee-based advisors, who may earn commissions on products they sell and charge clients a fee or percentage of assets.) A fiduciary is legally obligated to act in the client's best interest. Many financial advisors are also investment advisors, meaning they are registered with a regulating body such as their state or the SEC.
The best financial advisor for you is the one that meets your needs, both in terms of services offered and the cost of advice. There are several different types of financial advisors too, so be sure to understand what their designations are and how they can best help you. Is it important that you can speak with your advisor in person? If so, you may want to consider a financial advisor near you who knows both your face and your community. Is cost the biggest driving factor? If you don't mind meeting with an advisor virtually — via phone or video conference — online financial advisors can save you money and provide the comprehensive financial planning and investment management you need.
Becoming a financial advisor can be a lucrative move — in 2019 the median annual salary for personal financial advisors was $87,850 — but what’s the process actually like? While there are technically no requirements to call yourself a financial advisor, some relevant education will help you reach your goal. Here’s how to become a personal financial advisor:
1. Earn a bachelor’s degree. While not always required, many personal financial advisor job postings list it as a desired qualification. It helps to have a degree in finance, economics or another related topic.
2. Gain experience. If possible, try to find an internship that will help you get some firsthand experience. Many advisory firms also offer on-the-job training for the first year a new advisor is working with them.
3. Get licensed and/or certified. Depending on the types of products you plan to sell or the specific field you’d like to work in, you may need to earn a license or certification. For example, if you plan on selling insurance, you’ll likely need to get licensed by a state board. Having a certification pertinent to your field can help you grow your reputation, gain more clients and earn a higher salary.
