NerdWallet Editorial Guidelines

At NerdWallet, our No. 1 priority is you. That’s why we have editorial guidelines to ensure integrity. And we do it all so you can enjoy our guidance and tools with clarity and confidence.

Our vision

A world where everyone makes financial decisions with confidence.

Our mission

Provide clarity for all of life’s financial decisions.

• The editorial team at NerdWallet is committed to accurate, inclusive and actionable content that inspires and serves all readers. Our editorial principles and practices guide the ways in which we source, report, write and edit our stories. We follow a rigorous fact-checking process and correct errors fully and promptly.
• Editorial independence is a core value. Our educational content is not influenced by business partners, whether internal or external.
• We are building an editorial team that reflects our diverse audience and its different financial situations. We welcome and encourage experiences and viewpoints that best help us connect with our readers, answer their questions and earn their trust.

Key principles

• All readers are entitled to balanced, complete and accurate information.
• Our content promotes economic equity and strives to help all readers achieve financial health.
• Our sources are diverse and verifiably reputable. We seek experts who represent financially underserved consumers. We rarely use unnamed sources, and we explain why if we do.

Editorial independence

• Our editorial team of editors, writers, freelancers and others is exclusively responsible for creating all editorial content.
• NerdWallet’s business partners and advertisers do not influence our editorial decisions or compromise our editorial integrity.
• Our editorial team’s performance evaluations and compensation are not affected by favourable or unfavourable product reviews, nor influenced by business partners or advertisers.

Fact-checking and corrections

• All editorial content is fact-checked for accuracy, timeliness and relevance. We strive to ensure the information in each article is current as of the article’s publication date.
• All content flows through a careful fact-checking process involving writers, assigning editors and copy editors.
• Our writers rely on primary sources and authoritative sources, including interviews and government and industry websites, data and documents, to ensure our content is as clear and complete as possible.
• When we make a factual error, we post a correction on the article where the error occurred. Readers may contact us at [email protected] to report mistakes or to register complaints.